From digital business to cognitive business – to assist companies of all sizes with the digital transformation of their business models and to harness the opportunities that digitalization offers them, IBM is focussed on the growth initiatives Business Analytics, Cloud Computing, Mobile Enterprise, Social Business and Security. These strategic areas are for IBM the basis of both its constantly expanding solution portfolio and its progressive transformation into a cognitive solutions and cloud platform provider. Innovation is the core of the IBM strategy. With the IBM Watson Group, newly launched in January 2014, IBM underscores the importance of cognitive computing for the company in a new era of IT systems that can learn, argue and interact with humans in natural language. Jointly with customers and partners, IBM will work at the new IBM Watson Innovation Centre in Munich on making connected devices, systems and sensors smart by means of cognitive skills. Work on a new generation of connected solutions at the interface of cognitive computing and the Internet of Things (IoT) will be undertaken in Munich. Founded in December 2015, the first European IBM Watson Innovation Centre will also serve as the global centre of Watson / Internet of Things activities. For more information, please visit